Ad’s impact to creation of woman’s image (referatas)
When in1999 Ieva joined with Harper’s Bazaar the image of woman in it didn’t changed. It’s because there was anything about the national values of Lithuanian woman. The target audience remains the same. But the tactic has changed: there is less “uncovered” ad in the new journal and more hidden ad. The plenty of colored photos in which fashion homes represent their models, modern colors in this season and etc. but the impact of these photos is the same as of ad, because the ad always goes together with fashion.
So, within ad found our values, which are important to our culture or subculture. We imagine that with possession of one or another services or good we will get this value into our life and will create an image, which is a reflection of our culture.